斗鱼

SEO已死？别慌！先搞清楚GEO和SEO到底差在哪？_我的网站

怒火攻心

一 |

　一键部署OpenClaw 过去十几年，做网站优化的逻辑很简单——盯着关键词排名、盯着搜索结果页的排名位置、盯着点击率。运营每天看SERP波动，写手追着关键词密度抠字眼，外链团队忙着换友情链接。

One-fifth of U.S. mothers say they have experienced mistreatment by their health care provider during their pregnancy and delivery care and 29% say they have faced discrimination, according to new research from the Centers for Disease Control and Prevention, with higher rates of such incidents reported among women of color.

Approximately 20% of more than 2,400 women surveyed in a CDC Vital Signs report released Tuesday said they experienced some form of physical neglect or verbal abuse during their maternal care. The report’s findings were based on a survey conducted from April 24 through April 30 by public relations firm Porter Novelli.

Higher rates of mistreatment were reported by mothers who identify with a racial and ethnic minority group, including 30% of Black women, 29% of Hispanic women and 27% of multiracial women during their pregnancy care, compared to 19% of white women and 15% of Asian mothers.

Nearly 30% of women who were uninsured and 26% of those covered by Medicaid reported mistreatment during their maternity care compared to 16% of women with private insurance, according to the analysis.

The most common forms of mistreatment reported by survey respondents included receiving no response to requests for help, being shouted at or scolded, having a lack of physical privacy, and being threatened with the withholding of treatment or being coerced into accepting unwanted treatment.

“This report provides evidence that many women are having experiences that are truly unacceptable,” said Dr. Wanda Barfield, director of the CDC’s Division of Reproductive Health in a call with reporters held Tuesday.

In addition, 29% of women surveyed said they experienced at least one form of discrimination during their pregnancy care, with 40% of Black women, 39% of multiracial women, and 37% of Hispanic women reporting such incidents, compared to 26% of white women and 23% of Asian women. The most common reasons for discrimination reported included issues concerning age, weight and income.

“We know mistreatment and discrimination can have a negative impact on the quality of maternity care,” said CDC Chief Medical Office Dr. Debra Houry during a call with reporters.

Houry told the story of Dr. Shalon Irving, an officer within the CDC’s Epidemic Intelligence Service who died in 2017 as a result of high blood pressure three weeks after giving birth.

“As a health care community, we have to do better in providing unbiased and respectful maternity care equally to all mothers,” Houry said.

The report’s findings come at the same time as rising rates of death associated with giving birth in the U.S. The maternal mortality rate increased 89% from 17.4 deaths per 100,000 live birth in 2018 to 32.9 per 100,000 in 2021, according to a March CDC report, with the total number of annual deaths nearly doubling from 658 to 1,205 during that period. And women of color are even worse off than the general population. The maternal mortality rate among Black women increased from 37.3 deaths per 100,000 live births in 2018 to 69.9 per 100,000 in 2021, while the rate among Hispanic women increased by more than two-fold during that same period to 28 deaths per 100,000 live births in 2021, surpassing the rate among white women for the first time.

Houry said health care providers can do more to improve maternity care quality by promoting greater cultural competency and diversity within their clinical workforce, as well as focusing on developing practices that result in all maternity patients receiving an equitable standard of care.

“We know that most pregnancy-related deaths are preventable – more than 80%,” Houry said. “Respectful maternity care can be defined as preventing harm and mistreatment, communicating effectively, and providing equitable and unbiased care.”

。但这两年，很多团队发现了一个怪现象：关键词排名还在首页，整体流量看着也还行，可真正有效的咨询和成交却在下滑。 搜索引擎没变差，变的是用户的检索习惯。

二 | 越来越多的用户不再从传统搜索框开始，而是直接打开ChatGPT、Perplexity、豆包、Kimi这些AI工具，问一个完整的问题，直接得到总结、比较和推荐。AI把多个网站的信息整合成一个答案，很多决策在答案层面就完成了，用户根本不需要再点进任何网站。这就是2026年搜索生态最大的变化。那问题来了：SEO还有用吗？新冒出来的GEO又是什么？ SEO，优化的是“排名” SEO的全称是搜索引擎优化，核心工作是跟传统搜索引擎的爬虫、索引系统和排序算法打交道。你要做的是让网站结构清晰、内容主题明确、页面加载够快、外链质量够高。最终目标就一个——让用户在搜索某个关键词时，你的页面排得靠前一点。简单说，SEO抢的是搜索结果里的“流量位置”。 GEO，优化的是“引用” GEO的全称是生成式引擎优化，面向的是ChatGPT、Perplexity、豆包这些生成式AI引擎。它的目标不是让页面排第几，而是让你的内容出现在AI生成的答案里、被AI引用。为什么会出现GEO这个概念？因为在AI搜索时代，用户问一个问题，AI直接给出一段综合回答，只在答案里顺手标注引用了谁。你要么出现在那个答案里，要么就“不存在”。 SEO抢的是“流量位置”，GEO抢的是“AI回答里的信任票”。 不是谁取代谁，而是两条腿走路 很多人喊“SEO已死，GEO万岁”，这其实是个误解。Google官方在2026年5月发布的指南里明确说了：SEO最佳实践依然是利用生成式AI功能取得成功的基石。有数据显示，AI引用的内容里，68%同时排在传统搜索引擎的前10名。